You might have seen our news recently about the big move – it’s an exciting time for Robust.

Later in the year we’re moving to a new £6 million new production facility in Newcastle-under-Lyme which we took our entire team to visit last week. 

The move is part of our continued expansion plans, to continue to grow by 50% by 2030. We’ll be relocating from our current premises in Sutherland Road, Longton to new world-class facilities on Lymedale Business Park, Coaldale Rd.

But that’s not the only change you’ll see. 

Our brand is something we’re very proud of – you’re probably used to seeing our logo in red, but that’s soon to get a slightly new look. Every time we market, communicate or mention the move you’ll notice the red logo becomes blue.

It’s not just to signify or symbolise the move – it’s also a nod to the fact that we’re part of a much bigger group.

You might not be aware that Robust is actually part of the Novoferm Group – one of Europe’s largest entrance system suppliers. They supply an extensive range of products across the globe and are part of the Sanwa Group, a world leading manufacturer of entrance systems, founded more than 50 years ago. They supply high quality, reliable and innovative products, through a global network of more than 100 companies and thousands of approved distribution partners.

Novoferm’s branding is blue and white and we want to start the process of incorporating those colours into Robust’s logo going forward to ensure everything is on brand and aligned to the group’s vision and values. 

It won’t be instant, it’ll be gradual and we’re really looking forward to introducing every aspect of the change to our customers, suppliers and wider audience as we move ahead with our plans.  

We hope you like our new look!